TenZ and Prodigy Agency Celebrate Six Figure Turnover with “Project T” Merch

TenZ and Prodigy Agency Celebrate Six Figure Turnover with “Project T” Merch

2022-10-03

TenZ and Prodigy Agency Celebrate Six Figure Turnover After “Project T” Merch Launch

TenZ and Prodigy Agency Celebrate Six Figure Turnover After “Project T” Merch Launch

Toulouse, 03-10-2022

“Project T”, a limited merch launch between professional VALORANT player Tyson “TenZ” Ngo, managed by esports leaders Prodigy Agency, and Warren James, has now concluded its initial drop, which can be considered a massive triumph. The drop garnered 20 million total impressions online and a six figure turnover, making it one of the most successful merch launches for an esports athlete ever. With the promise of future drops, “Project T” will undoubtedly go from strength to strength and smash the high expectations already set!

The "Project T” drop was a success internationally, with sales and web traffic from all corners of the globe, highlighting the worldwide appeal of Tyson “TenZ” Ngo to esports fans in every continent!

First launching at the end of August, “Project T” featured 13 unique products including shorts, hoodies, hats, and crewnecks, launching alongside a web-accessible manga, available on tenz.gg. Discussing what the future has in store, Tyson “TenZ” Ngo said ‘definitely for other [drops] we’re going to be doing a lot more graphics stuff’, as he initially opted for ‘a simple drop’ to allow the clean and distinctive logo of “Project T” to take center stage.

TenZ and Prodigy Agency Celebrate Six Figure Turnover After “Project T” Merch Launch

TenZ displaying his merch on stream, explaining the artistic direction and embroidery details

Hosting a series of watch parties during VALORANT’s most important event of the year, Champions 2022, Tyson “TenZ” Ngo told his viewers, which peaked at over forty-five thousand viewers, that “I wanted embroidery as I wanted it to feel [higher] quality and last longer”. Providing value for money was key to the successful launch of “Project T”, combining both affordability and quality across the range.

"I'm very proud of the quality of the merch and this first drop with Warren James. It really fits the personality and universe of TenZ, and the amazing sales prove that the fans loved it. It's also proof that TenZ and esports players can sell products if done properly and it's paving the way for others, showing brands the true potential of players. I can't wait for the next drops!" said Jérôme Coupez, Founder and CEO of Prodigy Agency.

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Press Contact: For more information, please contact The Story Mob: prodigy@thestorymob.com

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Twitter: @ProdigyAgencyGG Instagram: @prodigyagencygg

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About Prodigy Agency:

Prodigy Agency is a leading esports representation agency supporting world-class and up-and-coming players around the globe.

Built around a family-centric culture, Prodigy offers talent a full suite of services including career management, health and performance, strategic guidance, contract negotiations, brand creation and management, integrated marketing, global partnership development and more.

Thanks to a deep knowledge of esports and a combined reach of more than 30 million followers, leading brands and companies look to Prodigy Agency to provide leadership in understanding the esports market through fans’ passion and how these insights can build more effective, efficient and measurable marketing programs and ROI.

www.prodigy-agency.gg

Jérôme Coupez
Jérôme Coupez
Founder & CEO

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